Matt, Thomas, Ammar, and Derin meet serendipitously and decide to do Project 30: 30 things in 30 days they’ve never done before. Their motto, ‘Seek Discomfort’, is born.

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The guys stand in unity in Montreal metro station after Paris terrorist attacks.

The guys are signed by Snapchat and move to Venice, California into their new home.

Derin leaves Yes Theory.

Ammar helicopter bungee jumps with Will Smith on his 50th birthday.

Yes Theory hits 1 million subscribers.

Yes Fam community is launched on Facebook. Self organized meetups begin thereafter.

Matt completes an Ironman in his goal of 11 hours and 58 minutes.

Matt leaves hosting on Yes Theory to work on the book and soon after decides to leave Yes Theory altogether.

Talk To Strangers, Matt’s memoir about the Yes Theory story, will be published.